What is marketing? [vc_row] [vc_column width='1/2'] I have learned that marketing is one of the most misunderstood business concepts for small business owners and non-profit organizations. There seems to be widespread confusion about the difference between market segments, marketing, branding, business development, market research, cause marketing, sales and...

I have identified 12 Core Principles required for organizations to be "Be Good @ Doing Good": The Right Foundation: - Follow your Purpose - Create a Clear, Focused, Strategic Vision - Live Your Core Values The Right People: - Attract and Retain the Right Customers - Build Your Organization Around Your Leadership...