Clearly defined values keep us grounded.

Clearly defined values keep us grounded.

Identifying your business’ core values – your most important rules of personal conduct and corporate responsibility – is a critical step for building a strong company culture. Core values are what you hold sacred as your “Business 10 Commandments.” They are the principles that guide your decision making. Just as your vision and purpose are unique to you, so are your core values. While some values, such as integrity and respect, are universal, it is up to you to define and deliver these concepts in words, actions, and results.

My Core Values

Most poor decisions, inconsistent results, repeated mistakes, and failed relationships are from not living your core values. Clearly defined values keep us grounded and help prevent people or situations from taking advantage of us. Every successful leader and organization live their core values (non-negotiable rules of behavior) in all the important areas of their business entity. My Core Values are as follows:

Integrity – We manifest integrity in everything we do and say by being truthful, keeping our word and exceeding expectations.

Respect – We exhibit respect by carefully choosing and working with right-fit clients, employees and partners, which allows us to deliver world-class results.

Quality – We only produce the highest quality of innovative services and products that positively influence and impact the lives and performance of our clients

Sustainable – We lead by example by operating a financially, socially and environmentally sustainable business.

Investing – We improve our own results and those of our clients by consistently investing in our internal planning, processes and people.

Give Back – We give back with talent and financial resources to local, national and global causes that align with our values, priorities and goals.

Guidelines for Creating Core Values:

Good decisions and consistently positive results derive from having core values (and defined goals for living those values) that are relevant in each of the significant areas of your business—strategy, planning, marketing, sales, operations, sustainable practices, leadership, culture, human resources, and finances. These core values are the big picture parameters of your business. Policies, processes, and procedures outlined in employee handbooks and documented throughout your company as best practices are the tactical representation of your core values.

Follow these definitions and tips to help you create Business Core Values:

  • Non-negotiable rules of behavior
  • Primary corporate responsibilities
  • What you hold sacred—your “Business 10 Commandments”
  • Principles that guide your decision making
  • Key core value “words” should be defined so they are not open to interpretation
  • Apply to all your stakeholders
  • Original and authentic; don’t copy others
  • Provable with the 3 P’s (People, Processes, and Planning), action, and results
  • If you can’t live it or prove it, don’t include it


Contact me if you are interested in learning more about creating your own Business Core Values.