The foundation for every successful organization is built upon a Purpose Statement, a clear, focused, strategic Vision Statement and Core Values. These elements need to be clearly identified in order to create a Living Strategic Plan that aligns long terms goals with daily action.
To move from just working a job to finding your unique entrepreneurial calling, your business purpose must be true to who you are as a person and why you are here on planet Earth. Without this alignment, the wonderful benefits of business ownership are usually unrealized. My Business Purpose Statement – which defines why my business exists – is as follows:
“To help bold, driven and compassionate entrepreneurs and business leaders accomplish their goals and significantly increase their social good.”
Identifying your specific Business Purpose Statement – why your business exists – is the first fundamental step to identifying who and where to find your right-fit customers. All BGDG businesses share the same four-fold General Purpose of Business:
With this in mind, each business owner is then set with the task of identifying his or her unique Business Purpose Statement that aligns with the general purpose, and helps them pursue and achieve their personal purpose, professional goals and path to fulfillment and happiness.
The guidelines for creating a Business Purpose Statement are as follows: