Marketing vs. Sales: Differentiations and Definitions

What is marketing? [vc_row] [vc_column width=’1/2′] I have learned that marketing is one of the most misunderstood business concepts for small business owners and non-profit organizations. There seems to be widespread confusion about the difference between market segments, marketing, branding, business development, market research, cause marketing, sales and strategic partners. Allow me to clear up […]

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