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BC Dance

Case Study

BC Dance, Cory Fragroso-Gram and Alfredo Fragroso

BC Dance

Cory Fragoso-Gram and Alfredo Fragoso

BC Dance, Cory Fragroso-Gram and Alfredo Fragroso

BC Dance

Cory Fragoso-Gram and Alfredo Fragoso

BC Dance Purpose Statement

“To cultivate personal development by inspiring young people to understand themselves and achieve their potential through dance, movement, and art.”

Measurable Results Tied to Original Goals

“Created a five-year growth plan that included marketing and expansion of premises for increased student enrollment and projected financials. We established a culture of collaboration and accountability among staff, students, and parents with clear and documented policies and procedures at each level.”

Surprising and Unexpected Results

“The level of peace of mind that comes from having an expert to guide us in the issues of establishing a business properly. Also, learning to identify areas for improvement based
on financial facts, and creating and implementing strategies to address those areas with quantifiable results.”

How I Have Improved as a Leader

“We are more organized in our planning and documentation. We have found our voice as business owners and trust ourselves to become even stronger leaders in our industry and business.”

Some Future Goals

“Take the business to a point where it’s financially profitable every month. Hire a full-time assistant director that takes over the day-to-day planning and management of classes, events, and instructors.”

Challenges that Lie Ahead

“Continue to find ways to increase student enrollment, find highly qualified and competent instructors, and offer better pay. Figure out when and how to obtain a larger, better-suited studio.”